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Videos
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Citation

(2022a, September 23). REA - How Fusing Choice Modelling and Virtual Reality saved George Weston Foods $10m. . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/rea---how-fusing-choice-modelling-and-virtual-reality-saved-george-weston-foods-10m-


Research papers

Creating brand and business transformation

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}In 2008 in Great Britain, Gordon's Distilled Gin, the largest gin brand, was facing a yearly decline circa -32%. Today, it is growing at an amazing rate of +74%, which is faster...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Sally Smallman, Emiliana Vidali
Company: Diageo
September 8, 2019
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Citation

Smallman and Vidali (2019a, September 08). Creating brand and business transformation. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/creating-brand-and-business-transformation


Videos

Take me home, country roads!

A recent study in the potato chips category with PepsiCo threw up critical learnings that we leveraged to create a refreshed way of looking at brand purpose, in the form of 'brand citizenship'. We also looked at examples from other studies that we...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Arindam Mohanty
Companies: PepsiCo, Kantar
September 8, 2019
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Citation

Mohanty, A. (2019a, September 08). Take me home, country roads!. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/take-me-home-country-roads--10730


Videos

McNext

We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Michaela Charette
December 12, 2018
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Citation

Charette, M. (2018a, December 12). McNext. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/mcnext


Research reports

Freeze-dried mushrooms

Prior to large scale in-home testing of the product, itwas considered desirable to elicit consumers' attitudes tothe concept of freeze-dried mushrooms. Since samples ofthe packaged product were available, responses to thepackaging, and to the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 25, 1973
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Citation

, C. (1973a, November 25). Freeze-dried mushrooms. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/freeze-dried-mushrooms